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Global Industry Analysts, Inc. (GIA) launches comprehensive analysis of industry segments, market trends, growth drivers, market share, size and demand forecasts on the global Road Marking Materials market. Market segmentation includes Technology (Intelligent Transportation Management, Intelligent Traffic Management, Communication, Monitoring) Application (Roads & Highways, Factory, Parking Lots, Airports and Other Applications).

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24 November 7:18 a.m., Silicon Valley, California - According to the new market research report, the global market for Road Marking Materials is projected to grow at a CAGR of 4.6% reach US$7.9 billion by 2027, driven by increasing focus on road safety and introduction of new standards and guidelines by countries. The market for these materials is propelled by increasing population, rapid urbanization, and enhanced quality of life. The market is slated to also gain from ongoing efforts by governments to form comprehensive policies to maintain road markings and reduce the number of accidents. The global Road Marking Materials market will be reset to a new normal which going forwards in a post COVID-19 era will be continuously redefined and redesigned. COVID-19 has emerged as a public health emergency as it rapidly spread to majority of countries. The pandemic is slated to have a devastating impact on global economy by affecting demand and production, disrupting supply chains and creating uncertainty. Majority of the markets like road marking paints and coatings have been impacted by the COVID-19 pandemic. Road marking paints and coatings are important materials used for marking roads to convey specific information and guiding drivers and pedestrians. Paints, sometimes used with additives such as retro-reflective glass beads, are perfect options for marking travel lanes. The implementation of travel ban and stay-at-home mandates along with staling of infrastructural projects has hindered the demand for road marking paints and coatings. The market is also affected by enforcement of stringent regulations due to concerns related to emission of VOCs from road marking paints.

Road markings and signs comprise one of the most cost-effective traffic safety solutions for road authorities and policy maker to reduce the risk of road accidents and fatalities. These markings offer the required spatial awareness to vehicle drivers by delineating the road boundaries and driving lanes which helps in significantly minimizing the risk of head-on and run-off collisions. The industry is witnessing increasing inflow of advanced technology intended to push efficiency and make markings durable and easy-to-read for pedestrians and motorists. Players serving the industry have introduced innovative paints capable of dealing with road surfaces at level crossings. Preformed polymer tape coatings, popular as cold plastic or tape are commonly placed on pavements or asphalt concrete during hardening. These coatings are used for stop bars and crosswalks as well as offered in sheets for designing of specific forms, letters or shapes. The advent of smart and technologically advanced automobiles is leading to increased focus on ensuring that conventional asphalt roads are also smart. In the road marking space, there are efforts to create glow in the dark streets for enhancing visibility of night-time driving. The growing use of autonomous and semi-autonomous technologies bodes well for the road marking materials market. Lane departure warning systems use image recognition and require proper signage for them to function as intended. As these features become mainstream, road markings are also expected to evolve to meet the signage recognition levels for such technologies, providing a growth avenue for road marking materials. As cycling becomes the latest mobility trend to catch up among people in view of the need to maintain social distancing due to COVID-19 pandemic, governments focusing efforts on developing dedicated bike lanes and adopting legislation regarding footpath riding and minimum passing distance laws. The focus on infrastructure and protected bike lanes is expected to spur growth in the road marking materials, as there will be a need for clear and visible markings and signs to be made in these dedicated lanes. Further, the growing need for regular maintenance of road markings is fueling demand for road marking materials. Also driving market is the need to replace old markings on roads and pavements.

Research Methodology
This latest edition of the research study is conducted and published by Global Industry Analysts, Inc., in close collaboration with senior executives in the industry driving strategy, business development, marketing, sales, product management, technology and operations. The views, opinions and findings presented are based on validated engagements from a total executive pool size of 432. Among this pool, 86 direct interactions with domain experts were carried out via our proprietary market research platform, MarketGlass. Among the 17 unique participations, a total of 8 validated responses were received as part of this report's primary research outreach program. We are unique in the industry to provide our clients with the validated list executive engagements and the complete project data stack.

Key Competitors Covered in the Report -
3M Company
Dow Inc.
Fosroc International Ltd.
Asian Paints PPG Pvt. Limited
Automark Technologies (India) Pvt. Ltd.
Aximum SA
Crown Technologies LLC
Ennis-Flint, Inc.
Geveko Markings

Segments Covered in the Report -
Type (Paint-based Markings, Performance-based Markings)
Application (Roads & Highways, Factory, Parking Lots, Airports, Other Applications)

Geographies Analyzed in the Report -
Rest of Europe
South Korea
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle East
Saudi Arabia
Rest of Middle East

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About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) ( is the world`s only influencer driven AI powered market research company. Serving more than 41,000 clients from 36 countries, GIA is recognized for accurate forecasting of markets and industries for 33 years, offering the widest coverage of topics, geographic markets, competitive brands, and companies profiled.

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