Global Industry Analysts, Inc. (GIA) launches comprehensive analysis of industry segments, market trends, growth drivers, market share, size and demand forecasts on the global Digital Marketing Software market. Market segmentation includes Component (Software and Services); Deployment (Cloud and On-Premise) and Vertical (Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals).
Digital marketing refers to a type of marketing that utilizes internet and online digital technologies, such as mobile phones, display advertising, and other digital platforms and media, for promoting products and services. As digital trends evolve in 2020, advertisers are now looking for many new digital technologies that can help them gain a competitive edge, as well as enable them in growing their businesses, generating leads, and improving relationships with their existing customers. In addition, advertisers are realizing higher returns on their investments owing to lower competition for advertising space. The DMS market growth is driven by factors such as growing number of mobile users, high penetration of social media, integration of artificial intelligence and big data analytics including predictive analysis, and the ability to target specific demographics through advertising. Companies use digital marketing solutions for enhanced and personalized customer management and to gather large amounts of data to design targeted advertisement campaigns. The advent of cloud computing and artificial intelligence has further increased the cost-effectiveness of deploying digital marketing and automation software, setting the industry up for long-term growth and sustainability.
DMS provides businesses with the ability to increase sales through increased interactions and relationships with customers.
The market continues to gain impetus from the increase in personalized marketing and growing use of mobile devices which have resulted in a change in marketing strategies and brought greater focus onto improving user experience. Growing use of the solutions in various sectors such as IT, telecom, media and entertainment, manufacturing, healthcare, education, retail, consumer goods, logistics and transportation, and BFSI is expected to fuel growth. Apps related to management and administration is likely to register strong growth through the forthcoming years. Cloud computing dominates the digital marketing industry. Deploying digital marketing software via the cloud greatly enhances flexibility, enables personalization of customer services at scale and is highly cost-effective.
This latest edition of the research study is conducted and published by Global Industry Analysts, Inc., in close collaboration with senior executives in the industry driving strategy, business development, marketing, sales, product management, technology and operations. The views, opinions and findings presented are based on validated engagements from a total executive pool size of 35293. Among this pool, 2824 direct interactions with domain experts were carried out via our proprietary market research platform, MarketGlass. Among the 706 unique participations, a total of 318 validated responses were received as part of this report's primary research outreach program. We are unique in the industry to provide our clients with the validated list executive engagements and the complete project data stack.
Key Competitors Covered in the Report -
Adobe Inc. (USA)
SAS Institute, Inc.
Act-On Software, Inc.
Segments Covered in the Report -
Component (Software, Services)
Deployment (Cloud, On-Premise)
Vertical (Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics, Other Verticals)
Geographies Analyzed in the Report -
Rest of Europe
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About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) (www.strategyr.com) is the world`s only influencer driven AI powered market research company. Serving more than 41,000 clients from 36 countries, GIA is recognized for accurate forecasting of markets and industries for 33 years, offering the widest coverage of topics, geographic markets, competitive brands, and companies profiled.
Director, Corporate Communications
Global Industry Analysts, Inc.