Global Industry Analysts, Inc. (GIA) launches comprehensive analysis of industry segments, market trends, growth drivers, market share, size and demand forecasts on the global Digital Asset Management (DAM) market. Market segmentation includes Component (Solutions and Services); Deployment (On-Premise and Cloud)
Some of the major trends in the DAM market include the emergence of DAM solutions as collaboration tools, and the introduction of complex, yet simpler DAM solutions. Digital assets, such as images and videos, are expected to continue playing a vital role in consolidating opinions, supporting communication, presenting the right image of products, and promoting brands. Another key area of digital transformation would be the increasing integration of data analytics in marketing software solutions. Digital asset management with in-built analytics can provide marketers with necessary tools for maximizing return on investment with existing building blocks. The use of AI with digital asset management systems assists users in controlling large content volumes by leveraging various technologies and approaches such as auto-tagging, computer vision and computer linguistics. Demand for analytics tools in DAM systems is on rise for understanding, monitoring and tracking the use, consumption and referencing of digital assets in order to generate and provide more relevant content to customers. Advanced systems are likely to hold the ability to transform into a more contextual, automated experience to support personalization and customization of stored content while ensuring proper distribution of assets. Cloud DAM solutions improve the economies of digital asset storage and enable organizations to progressively expand the volumes and types of digital assets being managed in sync with growing business requirements. The next-generation DAM solutions with lower storage costs, and improved capabilities for metadata management, accessibility, taxonomy standardization, and security are enabling businesses to realize faster return on investment. The integration of AI with digital asset management systems in the coming years is anticipated to improve efficiency and search within platforms. These sophisticated systems come with AI-powered metadata search for seamless location of assets. The function is expected to eliminate time-intensive tasks and help marketers in concentrating on more creative jobs. In addition, these systems are likely to support end-to-end brand management. x
This latest edition of the research study is conducted and published by Global Industry Analysts, Inc., in close collaboration with senior executives in the industry driving strategy, business development, marketing, sales, product management, technology and operations. The views, opinions and findings presented are based on validated engagements from a total executive pool size of 19642. Among this pool, 1964 direct interactions with domain experts were carried out via our proprietary market research platform, MarketGlass. Among the 393 unique participations, a total of 177 validated responses were received as part of this report's primary research outreach program.. We are unique in the industry to provide our clients with the validated list executive engagements and the complete project data stack.
Key Competitors Covered in the Report -
Adobe Inc. (USA)
Cognizant Technology Solutions Corporation
North Plains Systems Corporation
Segments Covered in the Report -
Component (Solutions, Services)
Deployment (On-Premise, Cloud)
Vertical (Media & Entertainment, BFSI, Consumer Goods & Retail, Manufacturing, Healthcare & Life Sciences, Other Verticals)
Geographies Analyzed in the Report -
Rest of Europe
Rest of Asia-Pacific
Rest of Latin America
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About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) (www.strategyr.com) is the world`s only influencer driven AI powered market research company. Serving more than 41,000 clients from 36 countries, GIA is recognized for accurate forecasting of markets and industries for 33 years, offering the widest coverage of topics, geographic markets, competitive brands, and companies profiled.
Director, Corporate Communications
Global Industry Analysts, Inc.